Privacy Policy
The World of Envy AB (“we”, “our”, “us”) is the data controller (personuppgiftsansvarig) responsible for processing your personal data.
We are committed to protecting your privacy and ensuring your personal information is handled safely and responsibly in accordance with the General Data Protection Regulation (GDPR) and the Swedish Data Protection Act (Dataskyddslagen 2018:218).
If you have questions regarding this policy or how your data is processed, you may contact us at contact@theworldofenvy.com.
Information We Collect
(Information you provide to us)
We may collect the following information when you contact us, make an enquiry, or book travel services:
- Name, email address, phone number
- Travel preferences and booking details
- Payment information (processed securely by our payment partners – not stored by us)
- Any information you voluntarily provide when contacting us
Information collected automatically
When visiting our website, we may automatically collect:
- IP address and device information
- Site usage and browsing behaviour (via cookies)
- Cookie preferences for analytics or marketing cookies
Legal Basis for Processing
We process personal data on the following legal grounds:
- Performance of a contract: when handling bookings, enquiries, and travel arrangements
- Consent: for newsletters, marketing communications, and non-essential cookies
- Legitimate interest: to improve our website, services, and client experience
- Legal obligation: when required by accounting, tax, or other applicable laws
How We Use Your Information
We use your personal data to:
- Provide and manage travel services, bookings, and enquiries
- Personalise travel recommendations and curated offers
- Communicate with you and deliver customer support
- Send booking-related information and updates
- Improve our website and client experience
- Meet legal and regulatory requirements
We never sell your personal information.
Cookies & Tracking Technologies
We use essential cookies required for the website to function.
With your consent, we may also use:
- Analytics cookies
- Performance cookies
- Marketing cookies
You may manage or withdraw your cookie consent at any time through the cookie banner.
Sharing of Personal Data
We may share personal data with:
- Hotels, resorts, airlines, and other travel partners as required to fulfil your booking
- Trusted third-party service providers (e.g., payment processors, email systems)
- Legal authorities when required by law
Transfers Outside the EU/EEA
Some travel partners and suppliers are located outside the EU/EEA. In such cases, we ensure appropriate safeguards are in place in accordance with GDPR to guarantee an adequate level of protection.
All partners handling personal data must comply with GDPR or an equivalent protection standard.
Data Security
We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration, or disclosure.
Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate or incomplete information
- Request deletion of your personal data
- Request restriction of processing
- Object to certain types of processing, including direct marketing
- Withdraw consent at any time
- Request data portability (transfer of your data to another provider)
- Request a register extract (“registerutdrag”) of the personal data we hold about you
Upon request, we will also notify any third-party recipients of corrections, deletions, or restrictions applied to your data, where required by GDPR.
If you wish to exercise any of these rights, contact us at contact@theworldofenvy.com.
Supervisory Authority
If you believe we are processing your personal data in a way that violates applicable law,
you have the right to lodge a complaint with the Swedish supervisory authority, Integritetsskyddsmyndigheten (IMY).
More information: www.imy.se
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law.
Data related to bookings may be retained for up to three years after your trip unless a longer period is required by accounting or legal obligations.
Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.
Contact Us
For questions about this Privacy Policy or how we process your personal data, please contact:

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